Talent Hub Talk

A look back at the ANZ Salesforce market through 2022

In today's episode, Ben shares some insight into how he saw things play out in the ANZ Salesforce market through 2022.

Cedric Savarese on building FormAssembly and how their relationship with Salesforce has evolved

In today's episode, we are delighted to be joined by Cedric Savarese, the Founder and CEO of FormAssembly.

Having had FormAssembly as a Talent Hub Talk podcast sponsor, it was awesome to sit down and hear more about the origin and evolution of the business. Cedric shares where the idea came from, how they identified Salesforce as a partner, and how that relationship has evolved.

Cedric also provides some insight into the current challenges that businesses are facing with data, and what the differences are between data ownership and data stewardship.

Finally, Cedric talks us through how he has approached retaining and attracting talent as well as what excites him most about what is still to come from FormAssembly.

We hope you enjoy the episode.

Roman Gorbatov on his Salesforce journey and finishing the CTA review board at 5 a.m.

In today's episode, we are delighted to be joined by Roman Gorbatov, a Salesforce CTA and Principal Architect.

Roman provides some insight into his early career and how he initially discovered the Salesforce ecosystem. Having joined his current company 11 years ago, Roman explains the different roles that he has taken on over that time and how and why he decided he wanted to focus on the Architect role.

Roman spent his first few Salesforce years working on projects in Russia, so gives a glimpse into what it was like working there and what he noticed was different about the expectations in Russia compared to the US market, when he relocated to New York.

Finally, Roman talks us through why he wanted to become a CTA, how he prepared and how important having structure and guidance from FlowRepublic was. Roman also shares a story about why he ended up sitting the review board between 11 p.m. and 5 a.m., unbeknown to the panel at the time.

You can connect with Roman on Linkedin.

We hope that you enjoy the episode.

Arthur Backouche on breaking into the Salesforce Marketing Cloud market

In today's episode, we are delighted to be joined by Arthur Backouche, a Salesforce Marketing Cloud Consultant based in Sydney.

Arthur talks about his early passion for start-ups and initial exposure to the world of programming and digital marketing. Arthur explains how he came to know of Salesforce, what interested him about moving into this ecosystem and what the limitations were with some of the other platforms he had worked with previously.

Many hiring managers struggle to find Salesforce Marketing Cloud professionals, so Arthur gives his view on what skills and knowledge managers should look for when they are considering candidates from other digital marketing roles.

Having successfully landed a Salesforce Marketing Cloud role, Arthur shares what he found most challenging in the new role as well as talking candidly about the difficulties he faced with his job search.

Finally, Arthur explains what he is most enjoying working with, from a Salesforce Marketing Cloud perspective, why he is posting his personal journey online and what he hopes to achieve in the future.

You can connect with Arthur on his Linkedin page.

Afreen Khan on the importance of strong personal and professional support systems on your CTA journey

In today's episode, we are delighted to be joined by Afreen Khan, a Salesforce CTA and Senior Manager with Accenture.

Afreen explains why she decided to study Engineering and how she positioned herself to land a Java role when she joined her first company.

Afreen talks about her experience of moving to Australia and struggling to find a Java role, which lead her to explore the Salesforce ecosystem. She explains what she first thought of the Salesforce platform and how she hoped her career would evolve after making the switch.

Having spent her career working in consulting, Afreen gives insight into how this has helped her grow and develop her skill set and explains why she decided to pursue the CTA as a goal.

Finally, Afreen shares what she learnt from the CTA journey, who she feels makes the real sacrifice, some of the best advice she was given and what it meant to her to find out that she has passed.

We hope that you enjoy the episode.

Gregory Gifford on his Marketing Cloud journey and the power of the Salesforce community

In today's episode, we are delighted to be joined by Gregory Gifford, a Salesforce MVP and the author of Automating Salesforce Marketing Cloud.

We explore Greg's early career aspirations, how he was first exposed to Marketing technology and how he has seen marketing automation evolve over the years.

Greg talks about his initial experience with ExactTarget, how the platform has expanded since the Salesforce acquisition and when he first acknowledged the power of the Salesforce community.

We look at the differences between working client and agency side, as well as discuss the skills that are required in a Salesforce Marketing Cloud team.

Finally, Greg shares some advice for anyone on the periphery of the Salesforce ecosystem and explains who will find value in his book.

For any other enquiries, you can connect with Greg on his Linkedin page. 

We hope you enjoy the episode.

Christian Andrada on his journey from Java Developer to Salesforce CTA

In today's episode, we are delighted to be joined by Christian Andrada. Christian is a Salesforce CTA and the Head of Salesforce Advisory Services for CloudGaia in Barcelona.

Christian started his career as a Java Developer, so we explore what attracted him to the Salesforce space, what experience he could lean on to make the transition and what he needed to learn.

Christian has been with CloudGaia for over 6 years, so we discuss why he has stayed and how he has benefited from the consistency of working for one partner. Over the years Christian has performed several roles so we unpick his journey, including understanding the differences between a Solution Architect and a Technical Architect role.

Finally, Christian talks us through his Salesforce CTA journey. What got him started, what it was like preparing with a newborn baby, advice for the review board and what it meant for him to pass and fulfil such a significant achievement while putting South America on the map.

If you have any questions you want to ask you can connect with Christian on his Linkedin page.

We hope that you enjoy the episode!

Wyan Carter on combining his passion for Not for Profits and Salesforce

In today's episode, we are delighted to be joined by Wyan Carter, the Founder of Salesforce Mentor and a Leader of the Melbourne Nonprofit User Group.

Wyan is passionate about both Not for Profits and Salesforce, so we explore which passion came first and how he has been able to build a career combining the two.

Wyan has worked for large and small Not for Profits, for Salesforce Consulting partners and now runs Salesforce Mentors, so he gives some insight into what makes the NFP space so unique, complex and rewarding. We discuss tips for success when starting a Salesforce project, the Salesforce products that are often used by NFP's and Wyan shares some insight into why he started his own business and decided on the model that he did.

I think Wyan is offering a unique service to NFP's and I really think he can add significant value, on terms that work well for companies in this space.

You can find out more about Salesforce Mentor here and connect with Wyan on his  Linkedin page.

Pradeep Indiresh on pivoting his career to become a Salesforce CTA

In today's episode, we are delighted to be joined by Pradeep Indiresh, an Associate Partner with IBM and a Salesforce CTA.

Pradeep started his career with Siebel but transitioned into Delivery and Engagement Management roles over time. He had exposure to Salesforce from a Delivery Management experience, but had not worked in a hands-on Salesforce role, nor had he worked as a Salesforce Architect when he decided he wanted to be a CTA.

Pradeep talks us through his reasons for pursuing the CTA journey and how the journey played out.

You can connect with Pradeep on his Linkedin page.

We hope you enjoy the episode!

Mitesh Mistry on the importance of having the right Salesforce Architect on a project, and what he looks for in aspiring Architects

In today's episode, we are delighted to be joined by Mitesh Mistry, a Salesforce CTA and the CTO for VRP Consulting.

Mitesh has worked with Salesforce for around 14 years and has worked for large and small Salesforce partners, as well as directly with Salesforce for 3 years. He shares some insight into the different types of Salesforce Architect roles he has held, how working for Salesforce compares to working for a partner and why it is so important that a project has the right Architect.

Mitesh talks about the CTA credential, how it is viewed in the market and what it has meant for him. He explains what he currently does as a CTO, what he looks for in others who may be eager to progress to Architect, and why he chose to join VRP.

You can connect with Mitesh on his Linkedin page and find out more about his Salesforce journey.

We hope that you enjoy the episode!